ALAN JONES · FOUNDER COACH & ANGEL INVESTOR

Build your startup.
Find your footing.

Build your startup.
Find your footing.

Build your startup.
Find your footing.

Starting a company is hard. You don’t have to figure it all out alone. I’m Alan Jones, a founder coach, pitch coach and angel investor helping Australian founders take their next step.

Alan Jones, startup founder coach

AS SEEN IN

Good questions. Honest answers. A way forward.

How I work with you

How I work with you

How I work with you

No playbook pretending every startup and every founder is the same. Just practical, thoughtful support for you and the business you’re building.

01

Make sense of the mess

Bring the big question, the difficult decision or the thing keeping you up. We’ll get clear on what actually matters.

02

Get a fresh perspective

I’ll ask the questions you haven’t been asked, challenge the assumptions and help you see your options.

03

Leave with a next step

Less going around in circles. More clarity, confidence and something useful to do next.

For founders

  • From your first idea to your next chapter

  • Founder coaching

  • Pitch and investor story

  • Fundraising preparation

  • Strategy and difficult decisions

For organisations and accelerators

Give your founders a sounding board who understands the journey. Practical mentoring, pitch workshops and one-to-one coaching for your programme.

Pick My Brain podcast with Alan Jones

THE PODCAST · DAY ONE NETWORK

Pick My Brain!

What happens when founders me pitch their startups and we work through the tricky bits together? On my podcast series 'Pick My Brain', I help founders sharpen their story, challenge their assumptions and offer some constructive advice on taking the next step.

Let’s work on what’s next.

Book a session

Book a session

Book a session

15 MIN

A first conversation

A quick chat to see if we’re a good fit.

60 MIN · MOST POPULAR

Founder coaching

Space to work through your biggest challenge.

60 MIN

Pitch coaching

Find the clear, compelling story in your business.

ONGOING

In your corner

A regular sounding board for the road ahead.

Introductory session

A first conversation about what support would be most useful.

LET’S TALK

A good conversation is a good place to start.

A good conversation is a good place to start.

A good conversation is a good place to start.

Looking for coaching for yourself, your team or your accelerator? Tell me a little about what you have in mind.

Some of the startups I’ve coached

Some of the startups I’ve coached

Some of the startups I’ve coached

A few familiar names, and plenty you’ll hear more about soon.

"The last time Alan Jones helped me hone a pitch, I earned a big $40k cheque from Westpac, followed by an exit to ANZ. He is a great pitch coach.”

Josh Rowe, founder and CEO, REALas

"Alan's workshop pushed us to think creatively and conceptually about our business, aiming to convey our problem-solving mission to investors. It was truly eye-opening, providing valuable insights."

Lucie Dawson, founder and CEO, Templa

“Alan just got what we wanted to do before anybody else. He literally got business cards made for us. We’re grateful to have him as a friend, early investor and trusted advisor.”

Mike Baukes, Cofounder and CEO, UpGuard

“Alan is a fantastic guy to have in your court, as an investor, an advisor and a champion - but also as someone who won’t pull punches when it’s needed.”

Casey Ellis, Founder and former CEO, Bugcrowd

Where my startup story begins

Where my startup story begins

Where my startup story begins

I began as a reporter for tech media, so long ago, it was before the web was a thing.

In the late 1980s I began reporting on the tech industry for IDG Magazines publications including Computerworld and Macworld. I got sent to Silicon Valley regularly to attend trade shows, expos, product launches and interviews with industry leaders. Gradually I realised I fit in better with the tech companies I was reporting on than the media company I was working for, and decided to try to switch industries.

I joined my first kind-of-a-startup in 1995, as part of the production team that conceived and built some of what became ninemsn. In 1997 I took what I thought was a huge risk and joined a tiny Silicon Valley startup that none of my friends had heard of. It turned out to be Yahoo, and soon, all my friends had heard of it.

When I left Yahoo in 2002, I thought I knew everything about how to be a successful tech startup founder. I spent the next ten years learning how wrong I was.

Today, I’m an angel investor and founder coach; independently, and with tech accelerator programs.

My approach is straightforward: listen carefully, ask useful questions and be honest. Building a company is personal. The support you get should feel that way too.

In the media

In the media

In the media

Conversations about founders, funding and the work of building a business.

StartupDaily

Why a room full of competitors shouldn’t stop idea-stage tech founders

StartupDaily

How to ask someone to be your technical cofounder

AFR

Priced equity vs convertibles notes vs SAFE notes: how to choose